ChildFund Ambassador and TVNZ reporter Jehan Casinader is encouraging Kiwis to join the Live Below the Line Campaign and fundraise for children and families living in poverty.
Live Below the Line New Zealand is a part of an international campaign run by the Global Poverty Project that seeks to create widespread awareness of extreme poverty. The main Live Below the Line event challenges people to live on $2.25 for food and drink a day for five days during September to raise awareness and funds for its charity partners.
ChildFund New Zealand Chief Executive Paul Brown says, “Live Below the Line is an exciting campaign that helps us think differently about poverty as well as make a difference. It’s a chance to appreciate in a very small way what families in poverty overseas have to struggle with on a daily basis.”
ChildFund’s newest Ambassador Lana Garland, who many will recognise as the Food-in-a-Minute lady from TV, is signing up to raise funds for ChildFund and will be providing tips and advice for fellow supporters on how to prepare and cope with the challenge.
“As a mother, I can appreciate the sacrifices that we make for our children. But I think stepping into the shoes of someone trying to feed their children while living below the line really takes it to a whole new level. I’m really looking forward to taking this challenge along with ChildFund supporters and staff to raise awareness and funds for those living below the poverty line.”
Kiwis can join Lana, Paul and the ChildFund family by signing up at ChildFund’s Live Below the Line webpage.
To launch the initiative, New Zealand’s top musical talent including Tiki Taane, Anika Moa, Jamie McDell, Seth Haapu and many more are came together at the Global Citizen Concert on Sunday 4 August at the Auckland Town Hall for a 5-hour music marathon of inspiration.
Funds raised by ChildFund supporters will go towards the Secure Futures project in Zambia, helping to lift 1,500 families out of poverty.